Digital Marketing Director

Job Description

As Digital Marketing Director, you will manage all of the digital marketing activities of Oak Drive’s operating companies. This means ensuring that an integrated digital marketing strategy is implemented across different businesses in various industries.

Duties and Responsibilities

• Strategize and lead digital marketing initiatives, with emphasis on bolstering social media channels

• Develop an overall content marketing strategy for the various businesses, from concept ideation to the creation, dissemination and performance evaluation

• Ensure and oversee the implementation of all digital marketing campaigns, whether in-house or through digital agencies

• Ensure company communications/messages are distributed across relevant channels to reach target audiences to meet the sales objectives of the businesses

• Plan the digital marketing budget and monitor the performance of different campaigns and distribution channels

Qualifications

• At least 5 years’ experience in digital marketing, content marketing, media planning and/ or advertising

• Direct experience working for an advertising or brand management firm is preferable

• Strong knowledge of SEO/SEM and web analytics

• Excellent verbal and written communication skills in both Filipino and English

Application Materials

• Resume

• Cover letter

Writing samples and portfolios showcasing creative visual work are highly welcome.